Why Your Pitches Aren't Landing (And How to Fix That)

Does pitching feel like throwing spaghetti at the wall? I get it. You craft what feels like the perfect email, hit send... and crickets. Nothing but the sweet sound of silence in your inbox.

Here's the thing: Most pitches fail because they're focused on the wrong person—you instead of your prospect. I know, that stings a little. But stay with me, because this is actually good news. It means the fix is simpler than you think.

Your prospects don't care about your impressive background or extensive experience (yet). They care about their problems, their goals, and their business. A winning pitch shows you understand all three.

Today's newsletter is full of resources to help you make that important first connection with your potential clients.

Must Have Knowledge

The Uncomfortable Truth About Failed Pitches

Ever wonder why some perfectly crafted pitches land in the void while hastily written ones score dream clients? The answer might sting a little: you're probably focusing on the wrong things. In this week's most-shared post, we dig into the uncomfortable truth about why pitches fail, complete with real examples from our community. You'll learn the exact differences between pitches that get ignored and those that spark instant replies. Plus, I'm sharing my personal template for follow-up emails that actually work (and yes, I admit to using tools for my subject lines because I'm terrible at writing them). If you're tired of silence in your inbox, this one's for you.

The First Step to Landing More Ideal Clients

Finding the perfect clients starts with knowing what you're looking for. In this video, Ed Gandia walks you through how to figure that out.

How to Attract and Reach Out to the Right Clients with Lizzie Davey

Join host Treasa Edmond and special guest co-host Lizzie Davey in this episode of Boss Responses as they share strategies for reaching out to and attracting the right clients. They give practical tips for forming relationships with potential clients, warm pitching, and qualifying clients. You'll learn why it's essential to work with clients who value your work and how to promote yourself effectively to ensure your proposals stand out.

Resource Roundup

Calls for Pitches

Discover magazines, websites and online portals that are calling for writing pitches. Our listings feature the magazines and websites that want YOU to write for them.

What We're Loving

Bose QuietComfort Ultra Bluetooth Headphones

When I need focused quiet time, these high-end headphones (affiliate link) give me world-class noise cancellation, supreme comfort, and crisp sound if I'm playing one of the Boss Responses Playlists created just for those of us who work from home. I originally bought these for flying, and they save my sanity when I'm on a noisy plane. To my surprise, I've found that I use them almost every day when I'm focusing on work. One of my favorite businesses expenses ever!

My Ninja Air Fryer XL

I have a problem. I get so focused on my work that I sometimes (let's be real, all the time) forget to eat. Then I get overwhelmed with the whole prep, cook, clean up, and eat cycle. When that happens, I usually end up grabbing a snack or convenience food. Obviously not the healthiest choices. That all changed when I got my Ninja Air Fryer (affiliate link). It's a true time saver and it makes healthy lunches easy. I keep a variety of pre-prepped meals on hand that I can pop in to cook while I sit and veg for a few minutes. It's been a game-changer.

Upcoming Events

Mastering Content Strategy Bootcamp

Marketing is changing at lightning speed, and content strategy is at the forefront of the transformation. With the rise of AI, shifting client priorities, and an influx of new freelancers, the industry is more competitive than ever. Many content professionals are asking: “How do I secure my future ?"

The Answer: Content Strategy as a Service! How does this set you apart? High value services, like content strategy and strategic consulting, help your clients achieve their business goals by providing tailored solutions, improving efficiency, and positioning them for long-term success.

The final bootcamp of the year is December 9-13, 2024 from 12 pm - 1 pm (EST)/9 am - 10 am (PST)

A Strategic Goal-Setting Workshop for Freelancers

Set your freelance writing business up for success in 2025! Sign up for a FREE live workshop on Monday, December 16 @ Noon ET. Stop hoping for growth and start planning for it. Get ready to participate in an interactive workshop where you'll create an actual roadmap for your freelance business in 2025.

Wrap Up

Pitching isn't about perfection—it's about connection. Focus on showing prospects you understand their world and can make it better. Do that consistently, and the responses will follow.

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.