Are You the Shoemaker With No Shoes?

Why Writers Need to Get Serious About Marketing Themselves

We’re experts at helping clients tell their stories, craft their messages, and connect with their audiences. But when it comes to our own marketing? Let’s be honest—it often takes a backseat.

The truth is, marketing isn’t optional if you want to build a sustainable freelance writing business. Without it, you’re stuck in the feast-and-famine cycle, constantly scrambling for the next project. But with a solid marketing system in place, you can attract high-quality clients consistently and even free up time to focus on the work you love.

👉 Read on for tips, insights, and strategies to help you start marketing yourself effectively—and sustainably.

Must Listen

The 24/7 Marketing Flywheel That Will Free Up Time and Grow Your Business

If you’ve been feeling overwhelmed, stuck, or unsure about how to market your writing services, this episode from my Online Business Launchpad podcast is packed with actionable strategies to help you take your business to the next level.

In our conversation, veteran marketer Victoria Hajjar shares:

• Her 4-step framework for creating a marketing system that works for you.
• Practical tips for hiring help, even on a tight budget.
• Why niching down is the key to attracting your ideal clients.
• The leadership habits that every freelancer needs to adopt to grow sustainably.

If you’ve been feeling overwhelmed, stuck, or unsure about how to market your writing services, this episode is packed with actionable strategies to help you take your business to the next level.

💡 Want a quick boost? Start by asking yourself: “What’s one small step I can take today to build my audience or strengthen my brand?”

Podcast Guesting as a Form of Marketing

If you've been focusing your marketing efforts on prospecting, networking, LinkedIn or other kinds of social media, then you might want to think about adding in guesting on podcasts that your target audience listens to.

It's a great way to introduce people to your brand and meet some really interesting people, not to mention get new leads and build authority in your market.

In this episode, veteran writer Ed Gandia talks with Angie Trueblood, a seasoned podcast publicist, to help listeners better understand how freelance writers and solo marketers can plug in to the power of podcast guesting.

Want Better Clients and LESS Marketing?

Treasa Edmond talks to special guest, Jessica Walrack who is a seasoned freelance finance journalist and founder of All Things Freelance Writing. They go deep into the importance of niching down in freelance writing and transitioning from outbound to inbound marketing. 

Resource Roundup

In this week's Resource Roundup, we bring you courses that will help you build new skills ... and new ways of using your words to get paid. We are affiliates for all of these courses, so if you choose to sign up using our link, we'll get a small commission at no extra cost to you, for which we thank you. It helps us keep on producing free content for you.

The HERO Framework: Switch Your Marketing from Ignored to Irresistible

Thinking about honing your marketing skills? Either for your own business or for clients? Kirsty Boden-Stuart has created a new course that will help you take your marketing copy from ignored to irresistible.

Your Own Chief Marketing Officer

What if you had a marketing expert available to you 24/7—someone who doesn’t charge by the hour, never judges you, and has limitless energy to spark fresh thinking, refine your plans, and guide your next 10 moves?

Imagine turning your marketing overwhelm into effortless clarity and watching your business grow, all without hiring an expensive agency or team.

Use Your Reviewing Skills

Amazon has a program called the Amazon Influencer Program that allows everyday people like you and me to create 60-second shoppable videos and upload them to Amazon's product pages.

When Amazon shoppers watch your videos and make a purchase, you earn a commission! It's that easy and you don't even need to post your videos to social media or show your face! 

Andreea Matei, who has earned over $150k as an Amazon Influencer, has put together a course to help you do the same.

What We're Loving

We love telling you about the things that make a difference in our lives ... and work! These are things that we either use ourselves, or they are the closest thing we can find to the things we use. Please note that if you click on links provided and then make a purchase, we will get a small commission, at no extra cost to you ... for which we thank you, because it helps us keep on providing you with free content.

Traveller's Journal

Your average bog standard journal is okay for recording where you've been and what you've done. But THIS traveller's journal will help you plan out your journey, as well record your travel experiences. And you'll have it forever to so you can reflect back on all those wonderful (and not so wonderful) memories and personal growth after your trip.

Laptop Stand

If you're like me and often have to carry your office on your back ... or set up a makeshift office in "interesting" places, this laptop stand will be super helpful. This one has all the elements of the one I use AND was designed to be ergonomic. I use my stand for more than just a laptop stand. It's great for my iPad and it also makes a great little portable music stand.

Upcoming Events

Your Free Strategic Goal-Setting Workshop for Freelancers

Set your freelance writing business up for success in 2025! Sign up for a FREE live workshop on Monday, December 16 @ Noon ET. Stop hoping for growth and start planning for it. Get ready to participate in an interactive workshop where you'll create an actual roadmap for your freelance business in 2025.

Wrap Up

Marketing yourself as a freelance writer doesn’t have to feel overwhelming.

By taking small, intentional steps—like clarifying your niche, building a simple marketing system, and staying consistent—you can attract better clients and create more stability in your business.

Because like it or not, investing in your own marketing isn’t a luxury; it’s the key to long-term success. Start small, stay focused, and watch your efforts pay off!

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.