What Does A Fence Mean To You?| 14 November 2024

This week's newsletter covers a lot ... ranging from techniques for persevering in the face of the adversity, to a really good article on why SEO isn't dead, to a podcast guest saying that all emotions are logical and more.

Enjoy.

Must Read

Fences Were Made For ... Climbing Over?

I watched in astonishment as two young lads furtively tried to climb over a fence that was clearly designed to keep them out. Were they up to mischief? Didn't they know everyone and their dog could see what they were doing?

Read on to find out what actually happened and why ... maybe ... we should be doing some fence climbing of our own.

How The HubSpot Blog Is Combatting SERP Volatility

Meg Prater oversees all Hubspot’s English blog portfolio. She explains why SEO is NOT dead, why AI actually isn’t going to take over the world and how they’ve managed to successfully change their blog writing playbook so they still get found by the search engines.

This Guy Says All Emotions Are Logical

When I heard Rob Harrison-Plastow say that on a podcast, my ears pricked up. Because I've always thought that emotion and logic are two completely things. And as a writer, maybe you have too.

Rob Harrison-Plastow is a researcher and strategic consultant specialising in understanding emotion and behaviour. He helps clients create and communicate incredible emotional value so that they can win more customers, deepen trust and strengthen loyalty. Listen in as he shares some really interesting (and thought provoking insights with podcast host Mike Lander.

Resource Roundup

Simply Irresistible: Master Your Message, Build Authority, and Attract Premium Clients in 30 Days Using ChatGPT as your Strategic CMO

Wish you had someone to help you with marketing, but don't have that kind of cash to hire someone full-time (or even part-time)? Veteran copywriter and AI expert, Steven Lewis, has put together a course that will show you how to turn ChatGPT into your in-house, full-time (and completely affordable) Chief Marketing Officer (affiliate link). Use what you learn to market your own business or to help your clients. They will thank you for it.

The Cheat's Guide To Successful Email Marketing

Get 60 minutes worth of email marketing tips (affiliate link) from veteran six-figure email copywriter Steven Lewis. Worth every penny of the $49 (AUD) you'll pay.

What We're Loving

Need a Gift for a Newborn or Toddler?

If you're looking for a baby gift that will last longer than the time it takes them to grow out of their size 1 clothes, this little book + wooden rattle really does the trick.

The book is particularly good because it will take a lot of wear and tear AND it has high contrast images which are super important in helping kids with vision development. My little grandson loves books like this one.

Do Your Kids Worry A Lot?

Check out "Hey, Warrior" (affiliate link). It's a book about why we worry, why worry is (usually) a good thing and how to manage ourselves when the worry starts to get on top of us. I found out about this book via my niece, who is a psychologist and she highly recommends it.

Upcoming Events

Mastering Content Strategy

The last Mastering Content Strategy bootcamp for the year is happening soon. If you've been thinking about adding content strategy-based services to your portfolio of services you offer your clients, better grab this one now.

Coming Soon - Our Newsletter Referral Program

We're putting together a newsletter sharing/referral program that we think could be exciting (for you and us). The way these referral programs work is ... you share the newsletter with friends and acquaintances that you think will find it useful. If they sign up with your unique referral link (which we will give you), then you get access to bonuses and gifts you can't get any other way.

We want to make those bonus gifts something that's super useful for you. And we need you to help us figure out what that would be. We've got a few ideas, but before we share them, we'd love it if you hit "reply" and told us about the type of things that would make your day if you could have them ... things related to building your writing business.

Wrap Up

Well that's it for this week. Remember to hit "reply" to this email and tell us what bonus gifts would be the most helpful in your quest to make a living as a writer. Tell us what would delight you.

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