One of the best ways to make money online – without resorting to pushy or sleazy sales tactics – is to implement some considered and honest affiliate partnering on your website or blog.
Last week we explored the notion that as freelance writers we were in the perfect position to make money online by creating a lifestyle business in addition to our other freelance work.
I’m talking about creating more revenue streams so that in the future you don’t have to rely on just one or two of your biggest writing clients to bring in most of your regular income.
Generating my weekly or monthly income from a variety of sources makes a lot of sense to me. It makes even more sense in this tricky economic climate.
Apparently there’s been some sort of devastating global recession.
Apparently the safety nets we employed are, well, not employing anymore.
Apparently working for just one person or company is no longer the sensible route to financial freedom and security.
I’m not entirely sure that everybody has completely cottoned on to this yet.
Sure, they know that the economy isn’t what it used to be and they feel the financial strain every time they leave the supermarket feeling robbed or every time they pay their ever-rising energy bills.
I’m just not sure that everybody knows what to do about it.
Some people have panicked and, in hearing or reading about the opportunities that the online world seems to so tantalisingly offer, they set about trying to make money online. All fired up with a mixture of enthusiasm and anxiety, they look in all the wrong places, perhaps receive some bad advice, and try to make money online in shoddy, seedy ways that helps nobody – least of all them.
If you’re a writer looking for the best ways to make money online then please don’t be disheartened. There are reputable ways to build sustainable, meaningful and honest income streams online by using the writing skills you already have. While I have my own freelance writing course on Udemy and a travel blogging eBook on Amazon, I want to focus on affiliate partnering…
The best ways to make money online with affiliate ‘partnering’
Affiliate marketing is nothing new in the online world. In fact website upon website upon website has been set up with the sole intention of making money through affiliate links. You’ve probably clicked on thousands of affiliate links without even knowing it.
So what is this affiliate partnering?
Good old Wikipedia defines affiliate marketing as ‘a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.’
I define affiliate partnering as this too – but with a slight twist.
In my definition of affiliate ‘partnering’ the same results are had, i.e. you’re rewarded for sending a customer a business’s way, but there’s a bit more to it than that.
The world of affiliates is changing for a small but incredibly significant part of the online world. These people are bloggers, community builders and sometimes world changers and vast wells of inspiration to a growing number of people.
They give away their content for free and nurture the connections and relationships they make with their peers and readers. They use affiliate partnering to add value to their readers and will only recommend a product or service that they know, love, trust and use personally themselves.
These people are totally upfront about the fact that they’re recommending a product, and that they’ll earn a small revenue if a reader should click through and it results in a purchase – mainly because they see it as entirely justified.
And it is, isn’t it?
- They’re being honest – mainly because they’ve got nothing to hide
- They’re not spamming anyone or bombarding them with constant marketing messages
- They’re giving away pretty much everything to their reader for free
So why not generate some additional income for themselves by recommending something they were going to recommend anyway? While the traditional affiliate marketing methods, in my mind, are spammy and most definitely bordering on seedy. What I like about this new method emerging is this:
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Nobody can really make it work if they don’t have the trust and respect of the people they’re making recommendations to. This means that only the genuine, honest and hardworking writers and entrepreneurs online succeed and prosper.
Ooh, that makes me happy.
Affiliate partnering is a great way to make money online as a writer, particularly if you already have an active blog.
>> Get pitching templates and step-by-step instructions on how to earn a living from freelance writing online in the Complete Freelance Writing Online Course: Beginner to Pro.