Is Your Marketing Getting The Results You Want?

This week, as part of our series on writing about your own freelance writing business (instead of just for your clients), we’re tackling a common frustration—spinning your wheels with marketing that doesn’t get results. If you’ve ever felt like you’re putting in tons of effort but not seeing real growth, you might be stuck in the “gerbil wheel” of content marketing.

Must Read

Is Your Marketing Machine a Gerbil Wheel or a Flywheel?

In this blog post, I’ll walk you through how to shift from endless hustle to building a flywheel—a marketing system that works for you over time, not the other way around.

Speak Your Ideal Client’s Language & Win More Work

In case you missed last week's email, here's a link to Treasa's post on the importance of speaking your client's ideal language ... so you can win more work.

Resource Roundup

3 Marketing Tactics That Will Actually Get You Clients with Jamie Brindle

In keeping with this month's theme of marketing your writing business, I wanted to share one of Treasa's recent interviews with podcast guest, Jamie Brindle.

Jame has been freelancing for 16 years, and in that time he's worked with clients ranging from local mom and pop restaurants, to Fortune 500 companies like Google, Hillshire, Netflix, and Lionsgate.

In 2020 he began producing social media content for his fellow freelancers on TikTok, Instagram, YouTube, an LinkedIn. Today he helps over 500,000 freelancers everyday with practical tips.

Self-Publishing Like a Pro: Michele DeFilippo’s Guide to Indie Success

Recently I interviewed publishing expert, Michele DeFilippo, about the things you need to know if you're going to self-publish your book (or help someone else self-publish). She had some really valuable tips to share.

Influence

Robert Cialdini's book on the art of getting people to say "yes" is a classic. It's one of those "must reads" for anyone who needs to make other people aware of (and want) what you have to offer (I'm looking at you, writing business owner). I like it that he focuses on how to do that ethically. Cause ain't no one wants sleazy, manipulative marketing shoved down their throat. (Affiliate link).

What We're Loving

Please note that in this section we often use affiliate links. We only recommend things we love and that we think you might enjoy too.

Dear You, Love From Your Brain: A Book for Kids About the Brain, by psychologist Karen Young

My niece, who is also a psychologist, introduced me to this book. Partly because she knows I love a well-put together children's book. And partly because my young grandchildren take delight in discovering what makes them, "them". Not to mention learning things that help them take control of their mental state and physical actions.

It's one of the best books I've seen (for kids AND adults), that describes in simple, easy to understand language, what our brains do for us. And how to keep them working at their best for us. Highly recommended. (Affiliate link).

Logitech Brio 505 Camera and Microphone

I'm still traveling at the moment, which can make life a little interesting when it comes to organising and holding meetings online. This little webcam by Logitech has been one of the best buys in terms of functionality and affordability. It's compatible with Microsoft, Google Meet and Zoom.

And it also has dual microphones, which is helpful when the audio needs a bit of a boost because of sound conditions (aka dogs barking, background road noise, you name it). Plus, it's light and compact, which makes it great for the times I need to pack my office on on my back. (Affiliate link).

Wrap Up

And that's it for this week. Hoping that you're making good progress with writing more (aka marketing) about YOUR business. And that you're doing it in such a way that it will still be delivering returns to you months and years into the future.

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.