Stop treating your LinkedIn profile like a resume and make it about how you help your clients.
Last Update: 29 June 2026
If you’re a freelance writer, your LinkedIn About section and Experience section can help the right clients find you in LinkedIn search and trust you enough to reach out. In this post, you’ll learn how to write both sections so they clearly show what you do, who you help, and the results you create.
LinkedIn can search these sections, which means the words you choose influence whether you show up when someone is looking for a writer with your skills. This is especially helpful if you’d like to rely less on pitching and get more inbound enquiries.
If you haven’t optimised your LinkedIn Introduction section yet, start here: “How To Set Up Your LinkedIn Profile As A Writer”. I went through the most important things you need to get right in the Introduction section of your profile.
LinkedIn About and Experience Sections for Freelance Writers (Why These Matter)
Let’s have a look at each of them.
The About Section
It may come as a surprise that the About section is actually not about you at all. It’s about who you’ve helped and how they have benefited from working with you.
Long-time professional copywriter, Steven Lewis says it best …
“The last person you should be talking about on your website is you. Your About Us page is not about you at all, even though you’ve called it that. It’s about your ideal client. The About (Them) page is about their problems, as seen through the lens of your qualifications.”
Steven is focusing on a website “About” page, but the principles for LinkedIn are exactly the same.
Here are a couple of examples:
Steven’s “About” Section
Ghostwriter Treasa Edmond’s “About” Section
Business Strategist and Coach Trudy Rankin’s “About” Section
Not only does writing about how you helped your client make people pay attention, it also highlights how well you can write.
3 Things to Include in Your “About” Section
So here are three things you definitely should do in your About section
- Say who you’ve helped and how. Keep it succinct. You’re not writing a book here. But do include details about the problem you helped your client solve and how they feel now. Think of it as a 4-paragraph mini-case study that looks something like this:
- What was the problem your client faced?
- What was the impact of that problem on their business?
- What did you do to help them? E.g. wrote a fantastic whitepaper that helps sales, came up with great website copy that converts, wrote blog posts that keep people on a page for longer
- What was the impact on your client or their business from the work you did for them?
- Include links to your published work. This is a great way to showcase your work, talk about your zone of genius (the type of writing that you’re great at) and also point out the specific types of writing you typically do for your clients.
- Include links to guest posts, especially if you’re still building your writing portfolio. And you’re feeling like the number of links you can provide to your published work is a bit skimpy. Guest posts are an excellent way to demonstrate the quality of your writing (and research skills).
Include links to articles and posts you’ve written on LinkedIn. Not only will that help drive traffic to those articles and posts, but they will make it obvious that you have something to say and that you can say it well … in writing.
Bonus Tip:
A bonus to a solid About section is that LinkedIn is always on the lookout for people who post well-written articles on the platform (and help spread the word that they exist). You may even be approached by one of LinkedIn’s team members and asked to contribute to articles they create, where they seek the opinions of experts (like you) on various topics.
If you ever get a request like that (it will be a message), click on it and you’ll see the topic being discussed. If it is of interest to you, add your voice to the discussion. Eventually you’ll earn yourself a badge which sits prominently on your profile and adds credibility.
The “Experience” Section
The Experience section used to be where all online CVs and resumes went to sit there and do nothing. Lots of people (including writers) would wonder why they should even bother. It’s not like they were hunting for a J.O.B.
But it’s not like that any more. Even people who ARE looking for a job treat this section differently (or they should if they want to be noticed).
So as a writer, DO NOT treat the Experience section as a place where you dump stuffy, boring verbiage about yourself. Don’t treat it like a resume.
Instead, use engaging words to describe what you’ve written for your clients or work that you’ve done for previous organisations when you were an employee and what difference it made for them.
And you can get a little bit clever here. Because the latest place you worked as an employee shows up underneath your banner in the Introduction section. Not so many people realise that. So use that little tiny snippet to highlight the name of your business (and be sure you have your logo uploaded so that shows as well).
And there you have it. The “About” and ”Experience” sections are two of the sections that you’ll want to pay special attention to. They are searchable, which means that if someone is hunting for a writer with your skills, they will be able to find you much more easily.
Focus on making your “About” and “Experience” sections stand out and you have a much greater chance that people will reach out to you and ask for your help.
How amazing would it be to have people come to you, instead of you always having to pitch for work!
So now it’s action time.
Taking Action
- Write up your “About” section and focus on how you’ve helped your clients. Include at least one mini-case study.
- Update your “Experience” section and use the same focus … how your clients have benefited from working with you. Maybe even include a second and third mini case study. Or highlight your process for working with clients. Check that your business logo shows up.
- Do a quick review of your “Introduction” section and tweak it if necessary.
Coming Up
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The next posts in this series cover some of the other sections that you can use to highlight your prowess as a freelance writer and some tips for how to make them stand out.
Check them out here:
- Be Sure To Use The Featured and Services Sections
- Highlighting Your Skills On LinkedIn
- The Hidden LinkedIn Habits That Make All the Difference
- A Practical Guide for Using AI to Make Your LinkedIn Shine
- A Freelance Writer’s Guide to Using AI for a Better LinkedIn Profile
- How to Set Your Freelance Writer’s LinkedIn Profile Up for Success
Resources
Canva (affiliate link) is a brilliant tool for creating your LinkedIn Introduction section banner, as well as header images for your articles and posts. Canva makes it super easy to experiment with different styles, fonts and layout. Their free account has all the functionality you need and it’s user-friendly.
Trudy Rankin is a business strategist, coach, content creator and writer who’s rediscovering her love of storytelling. Between client work and travel with her husband, she writes real-life stories about business, connection, curiosity, and what happens when things don’t go to plan.