How to Make Your Writing Search Engine Friendly

Let’s us begin with what this post is not:

This post is not a comprehensive guide to SEO (search engine optimisation). It’s a guide on how ordinary writers (that’s you and me – not the ones with a degree in Bedroom Dwelling While Learning About Backlinking) can make our writing search engine friendly.

If you want to indulge in a long and fulfilling relationship with the search engines – one that will stand the test of time after the initial few months of fireworks have settled down – then taking the ‘organic’ approach is the way to go.

Like all great relationships, this takes a healthy dose of time, effort and patience. But if you’re willing to put in the groundwork I’m positive you won’t be disappointed with your new-found courtship.

If you’re not there yet as a writer – if you’re just getting started and need to know how to get clients first – read this FREE eBook.

How to make your writing search engine friendly

1.   Research keywords

There are different ways to do this. The simplest? Open up Google’s Keyword Planner (you’ll need a Google account but it’s all free), then simply type in phrases relating to the topic you want to write about.

What you’re looking for are keywords getting a healthy amount of searches per month (this will differ depending on the topic/industry). Like with many relationships, it’s preferably that the competition is either ‘Low’ or at least ‘Medium’.

2.   Use the keywords you’ve researched in your content

Use the keywords in the post’s title, in the first and last paragraphs, in a subheading or two and anywhere else it makes sense to do so. Don’t stuff them in where it doesn’t make sense to. Just don’t.

Also use your keywords in the title of any images you use, plus the URL of the post – and be sure not to make the URL too long while you’re at it.

3.   Link to other useful posts within your content

These could be internal links from the site you’re writing for, or external links – just as long as they’re hyper useful and releavant to the content of your post.

Because sharing’s caring.

Use bullet points, headings and white space

Google needs to be able to scan your content and easily tell what it’s about. Guess what? Readers need to be able to scan your content and easily tell what it’s about.

Embrace the white space, don’t make it difficult to find important information. Use bullet points, numbers and headings to oranise your content.

Everyone will thank you for it.

5.   Is that it?

Really, that’s all you have to do to make your writing search engine friendly. Sometimes I also use a free WordPress plugin called Yoast, which simply tells me if there are ways I can make a post more search engine friendly.

Yes, there are SEO gurus who will talk about backlinking and canonical tags (eh?) – let them talk. As an online writer, if you don’t have the above basics in place when writing content, Google (and therefore readers) won’t want to know.

What have we learned about SEO?

The main thing to take away from this is that the search engines want the same thing readers want: clear, digestible, useful and relevant content.

If it’s super useful and digestible, folks will be compelled to link to it from their own websites. (This also helps inform the search engines that you’re reliable and trustworthy enough to feature in their elusive results.)

If you’ve concentrated on achieving the above, and not stuffed your content full of keywords, then you should feel pretty proud of your content…

So get out there and shout about it.

Tweet it. Encourage people to like it on Facebook. Submit it to a few article sharing websites. Comment on other blogs so people might be inclined to follow you back to your content.

In time, with useful and well-written content posted on a regular basis, your writing will become much more search engine friendly.

And then some day – maybe – you might just find that Google will finally make a commitment to you.

Perhaps.

You liked that, huh? Welllll: Get SEO and social media strategies to promote your freelance writing business, plus pitching templates and step-by-step instructions on how to pitch to the highest paying clients in the How to Earn a Living as a Freelance Writer Online course. (For $20 off, use the discount code: FWOREADER)

(Breath out.)

Photo by Brooke Cagle on Unsplash

9 thoughts on “How to Make Your Writing Search Engine Friendly

  1. Thanks for this Kirsty. it’s good to go over the basics, and although as a writer, I do pay attention to key words, I don’t always look them up before I use them. Because after all the post will be the post. As you say thought there are ways to fine tune it. Yoast is really good for prompts on this as you say. In terms of a more in depth look at SEO, Copyblogger has a host of different ‘how to ‘ posts worth checking out. Glad to find your blog via Linked In bloggers Helping Bloggers.:-)

    1. Good to have you here from LinkedIn! For writers like us it’s less to do with pandering to the search engines’ every whim and more about just writing… but a few tweaks here and there won’t hurt! Thanks for taking the time to comment.

    1. Thanks Doreen, I’ll check it out now. Yes, this is only meant to be a simple and very basic guide so perfect for beginners or those who might not need a full SEO strategy. Thanks for stopping by!

  2. This advice is great because it is simple and easy to apply! Thank you! In fact, I’m going to share it with all the offices I represent right now 😉

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