I’ve never published this information for free before. It’s part of my freelance writing Udemy course, and that’s the only place freelance writers online can usually access it.
But! This method for getting an instant pay rise as a freelance writer online worked for me, and I figured if I share it here, maybe it will work for you too – and then a tiny portion of the world will be a tiny bit happier.
I’d really like that.
So here’s the thing:
It’s a well-known fact that it’s easier to earn more money from increasing the transactions between people you’re already doing business with than to go out and get new business. As a freelance writer online you can take advantage of this very real business concept, and in the process:
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- Earn more money by increasing your monthly income
- Become indispensable to your clients so that you can come to rely on that income
- Add more value to your clients so they’re happy to recommend you to others
- Watch your reputation as a freelance writer online grow and grow
How do you achieve this?
To increase your income exponentially, think about what else you have to offer clients other than your (insanely brilliant) writing skills.
Here’s an (obvious) example:
Can you offer to manage your clients’ Twitter accounts and Facebook pages? With social media tools like Hootsuite and Buffer, it’s easy to organise and even automate much of this type of work, and you’re probably already using social media to find clients anyway.
You don’t need a degree in social media marketing in order to offer this service. Trust me when I say you’ve picked up more than you think just by running your own website and marketing your own freelance writing services.
By offering to manage your clients’ social media accounts you can bag yourself at least a few hundred extra dollars on top of your usual fee. This might include straightforward activities like tweeting the blog posts you write and posting them on Facebook, plus interacting with customers and sharing other relevant content. The more you can offer, the more you can charge.
The above is just an example. The scenario takes as given that you’re pitching for regular clients that you bill on a monthly or fortnightly basis, rather than simply pitching for the odd writing gig here and there. (If you want to learn how to get regular, ongoing clients, enroll – for half the usual price – in the Complete Freelance Writing Online Course: Beginner to Pro.
This method is a great way to build in extra value for your clients, without having to spend precious time and effort… well, looking for clients.
If you think you haven’t got anything extra to offer, it will pay to think again. Consider the skills you’ve learned and how these could benefit new or existing clients.
Services other than blogging that companies online are crying out for:
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- Social media management (see example)
- Creation of new social media accounts
- Press release writing and distribution (more of this in the Udemy course)
- Uploading blog posts to a WordPress dashboard
- Content planning
- Email marketing. e.g. crafting newsletters
- Website content creation, e.g. writing ‘About Us’ pages etc.
All of these services are valuable and therefore chargeable. If you do a great job for your first few clients, you’ll start to build a reputation as a competent and reliable freelancer and strange things will start to happen. Strange things like those clients recommending you and sending more work your way so that you rarely need to pitch anymore.
(Sometimes really strange things can happen – like clients keeping you on when you decide to increase your rates a few months down the line.)
If you’re selling extra services as well as simply writing, clients will be happy to pay more because you’re adding extra value to their company and brand, while also saving them time. Writing can still be your core business and area of expertise, but that doesn’t mean you can’t offer anything else. Have a think about how else you can save your clients time and add value to their brand.
Then: be bold, be confident – go forth and pitch!
>> Get step-by step instructions on how to earn a living from freelance writing online, including pitching templates and proven strategies to attract writing clients, in the Complete Freelance Writing Online Course: Beginner to Pro.
Main image: My feet on a bridge in Peru! // Side image credit Steven Depolo via Flickr.