How to Get Your Blog Noticed to Attract Writing Clients

Once you’ve built yourself a healthy portfolio of work, it’s time to wean yourself off the low-paid writing work and instead attract some bona fide, high-paying clients.

One way to do this is to write a regular blog on your website and figure out how to get your blog noticed so that it attracts clients to you.

You know and I know that there’s no use having a resourceful, beautifully written blog if nobody’s reading it, right?

1. Get your blog noticed with social media

Social media is great for delivering your blog posts to an ever-growing legion of adoring fans (well, it’s kind of like that).

At the least, if your followers find your posts useful, interesting and/or inspiring, they will very likely share them with like-minded people – thus creating more traffic and attention to your website.

The thing is, it takes time and effort to build up a loyal following with any social media platform. Don’t rush it with relentless self-promotion or (need I even say it) by buying followers on Twitter or Facebook fans.

If you remain active, helpful and link to interesting posts, including your own, you will build a following, so in the mean time… well, you know, act cool.

2. Get your blog noticed with guest blogging

You probably follow certain people online in the area of blogging you’re interested in. You probably find their posts engaging and useful and comment on them from time to time.

All you have to do is send the owner of those blogs an email telling them exactly that. Then smartly pitch them an idea for a unique blog post you’d like to write for their blog, including why you feel it would appeal so much to their readers.

People like to complicate guest blogging but it really is as simple as that.

The aim is to share your knowledge or viewpoint with a new readership in a way that will help or inspire them. It will also direct a lot of relevant, quality traffic to your blog.

As an  added bonus, links from reputable websites will mean search engines like Google start to trust your site and in turn will rank it higher in their search results. Conveniently, this leads me seamlessly on to my next point on how to get your blog noticed…

3. Get your blog noticed by Google

There’s a lot of… discussion about the best ways to get noticed by Google, but posting regular and quality blog posts is always going to achieve the best results. If you continuously create quality content relevant to your niche, the Google will come and find you.

If you want them to find you faster, the keywords you use within your posts can make all the difference. Check out How to Make Your Writing Search Engine Friendly for tips on this in perfectly plain English.

PS: For more advice on blogging and marketing your freelance writing business, check out the Earn a Living as a Freelance Writer Online course. (For $20 off, use the discount code: FWOREADER)

Photo by Edu Lauton.

13 thoughts on “How to Get Your Blog Noticed to Attract Writing Clients

  1. It always seems crazy to me that people would buy Twitter followers, Facebook likes etc. It might create a perception of popularity but if you to actually want to get value out of social media I think it’s pointless trying to ‘fake it’.

    1. Couldn’t agree more Chris. It’s a simple choice of whether you want to generate quick-fix, short-term gains or build lasting relationships. I know which I’d prefer…

  2. Thanks for your great blog advice Kirsty. I did your Udemy course recently on setting up as a freelance writer (I’m a total newbie) – and your guidance is just wonderful. A clear voice through the clutter!

  3. I guess I’m too honest of a person – I had no idea people would actually BUY social followers! I’m a brand-spankin’ new freelance writer and I’m struggling with getting it off the ground, specifically with building a portfolio. I wrote some pieces for a content mill but found out after that I can’t use those in my portfolio. Oops. Back to the drawing board!

  4. Nice, quick, and succinct, Kirsty. Great job! Will share.

    The guest posting point is a quick way to ramp up blog readership with very little effort required. Of course, the guest post needs to be well written…

    But “borrowing” from other audiences is, in my opinion, the fastest way to build an engaged, organic following.

    Have a great week!

    Brent

    1. Agreed, Brent. The guest post of course has to be of a high quality, otherwise it’s just going to produce the opposite effect of what the writer is hoping for!

      Thanks for stopping by and taking the time to comment. 🙂

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