From Invisible to In-Demand: Positioning Yourself as a Writing Expert

Ever feel like the best-kept secret in your industry? You know your writing skills are solid, but somehow clients aren't exactly beating down your door. Don't worry—you're not alone. I've been there and so have most of the freelancers I know.

We start our journey focused on the craft itself: perfecting sentences, meeting deadlines, and making clients happy. But there's a crucial piece many of us miss—positioning ourselves as experts rather than just service providers.

Think of your freelance career as having three potential levels:

Level 1: The Task Doer. "I write blog posts." At this level, clients come to you with assignments, and you complete them. Simple, but limiting.

Level 2: The Expert. "I write SEO-optimized blog posts that drive organic traffic for B2B software companies." Now you're speaking the language of expertise and results.

Level 3. The Strategic Partner "I develop editorial calendars and content frameworks that help tech companies establish thought leadership and convert readers into qualified leads." At this level, you're not just writing—you're solving business problems.

Which level describes your current positioning? Be honest!

The way you introduce yourself (in your marketing, your portfolio, and your client communication) matters more than you might think. Compare these two introductions:

"I'm a freelance writer who works with different companies."

"I help B2B tech companies tell their stories through content that educates their audience and drives qualified leads."

See the difference? The second version positions you as someone who delivers value, not just words on a page.

Want clients to see you as more than just a writer? Start thinking—and talking—like a strategic partner.

Want help with that process? Check out the free workshop in Upcoming Events!

Must Read

How to Build Credibility and Win Your Dream Clients as a Freelancer

Want better clients? This article breaks down how to build credibility as a freelancer so you can attract the kind of clients you actually want to work with. It covers simple but powerful ways to show you’re the real deal—like talking about your work in a way that resonates with clients, making it clear why they should choose you, and keeping your messaging consistent so you stand out. If you’ve ever struggled to prove your value or get dream clients to notice you, this is worth a read!

How Diverse is Your Writing Portfolio?

Ever feel like you’re stuck writing the same type of content and worried about what happens if that niche dries up? The article “How Diverse is Your Writing Portfolio?” dives into why mixing things up in your portfolio is crucial. It talks about how branching out can open doors to more clients and keep your work fresh and exciting. Plus, it points out some common professionalism mistakes that might be turning clients away without you even realizing it. If you’re looking to broaden your horizons and boost your credibility, this read is a must!

The Hidden Cost of Being “Just Another Freelancer”

Blending in as “just another freelancer” could be costing you more than you realize. This article breaks down why positioning yourself as a trusted expert—not just a service provider—can lead to better clients, higher rates, and long-term success. It covers the hidden risks of being interchangeable, how to stand out in your niche, and why clients are willing to pay more for strategic partners. If you want to build a stronger, more profitable freelance business, this is a must-read!

What We're Loving

A Great Footrest

I know it sounds silly, but a footrest has made my time at my desk more comfortable and productive. It's not height issue for me. I've found that the longer I sit, the more my lower back hurts (am I getting old?). I mentioned it in my Strategy Bosses community and one of the participants recommended this foot rest from Amazon (affiliate link). Oh. My. Goodness. It's a night and day difference. If you've never tried a footrest at your desk, I highly recommend.

Desk Fan

This $15 Koonie desk fan (affiliate link) is one of the best purchases I've made in the last year. My office is a work in progress and I have no windows. That's an issue, because I'm one of those people who feels like they are suffocating without moving air. This little fan blows. Literally. And it's quiet enough that you can't hear it when I'm on a call or recording a podcast or training.

Upcoming Events

From Invisible to In Demand - Free Workshop

Struggling to stand out as a freelancer? It’s time to shift from just another service provider to a sought-after expert. Join this free workshop and learn how to position yourself as the go-to professional in your niche.

Wrap Up

Becoming an in-demand freelance writer isn't about luck—it's about strategic positioning. The clients you want are looking for experts, not just service providers. Show them that's exactly who you are.

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.