Whether it’s for your writer’s website, your blog or even for a client, knowing how to write an effective About Me page can be the difference between a reader clicking into – or away from – your main content.
With that in mind, here are some common mistakes to avoid if you want your About Me page to work for you instead of against you.
Mistake #1: You’ve suddenly gone boring!
Some of the most creative, lively, frank and downright crazy bloggers and writers can trip up on this one. They got their reputation (and work) by being themselves and writing in their own voice, but when it comes to their About Me page, they write in this boring, droning tone they’ve never used before. Write your About Me page in your usual tone and omit the jargon and stuffy, corporate language – otherwise you’ll have readers reaching for the ‘x’ at the top of their screens before you can say “I think outside the proverbial box.”
Mistake #2: You’re making your About Me page about you
I hate to be the one to break it to you, but:
[Tweet “Your About Me page is not actually about you. #freelancewriters”]
OK, it’s a little bit about you; readers who click on this page will want a bit of background on you and your story, but – as always – it’s all about your readers. It’s about what your story, your current position and your website can do for them. You’ve just got to find a way to blend your story into that basic structure. Keep the focus on what you can offer the person reading your About Me page, then expertly weave your story and expertise into the fabric of it.
Mistake #3: You’re not inviting readers to delve into your site
Your About Me page is the perfect platform from which to introduce your site and explain what it can do for your readers (see above). The best way to ensure readers realise just how much they can’t live without you and your site, is to link to your very best content within it. If you have some blog posts that are particularly popular and that people have responded well to in the past, link to these. If you have content that you’re particularly proud of and know will help readers take the next steps to exploring your site, introduce that content and link to it.
Now you know how to avoid the most common mistakes when writing an About Me page, have fun with your own. Whether you’re a lone blogger, a freelance writer or a business owner, you need to ensure your About Me page is engaging enough that readers can’t help but stick around begging for more.
>> Get step-by step instructions on how to earn a living from freelance writing online, including pitching templates and proven strategies to attract writing clients, in the Complete Freelance Writing Online Course: Beginner to Pro.
photo credit: AdamBindslev via Flickr.