by Trudy Rankin | Feb 18, 2026 | Client Acquisition and Marketing
Stop treating your LinkedIn profile like a resume and make it about how you help your clients. Last Update: 29 June 2026 If you’re a freelance writer, your LinkedIn About section and Experience section can help the right clients find you in LinkedIn search and trust...
by Trudy Rankin | Feb 10, 2026 | Client Acquisition and Marketing
Are you avoiding LinkedIn because you can’t see the value of using it to grow your writing business? Last updated: 29 June 2026 Last updated: 20 February 2026 Optimise Your LinkedIn Introduction Section (So Clients Find You) Is your LinkedIn profile set up to...
by Trudy Rankin | Dec 21, 2025 | Mindset and Confidence
I opened my email on a Tuesday afternoon and was blindsided by an email from one of my biggest clients: “We’ve decided to pause the project for now.” It was a client I’d been working with for months. We’d done strategy calls, planning,...
by Trudy Rankin | Dec 12, 2025 | Mindset and Confidence
I always do a bit of reflection at the end of the year. Do you do that? Some of mine is personal and some is business, but a lot of it is the state of things as a whole. As I look back on 2025, I’ve been thinking about what the year looked like for writers. Some...
by Trudy Rankin | Dec 5, 2025 | Mindset and Confidence
We’d love to hear about your year. We want to know what worked (and what didn’t) for writers in 2025. I talk with a lot of writers every week, and their businesses were all over the place. In July, one of my coaching clients told me, “I just had one...
by Trudy Rankin | Nov 28, 2025 | AI for Writers
Recently, I tried to put on my favourite bright pink workout shirt. But my arm wouldn’t go through the sleeve. The culprit turned out to be one lone sock jammed in the folded fabric, one I hadn’t seen in months. And it made me laugh. Because lately, I’ve been noticing...
by Trudy Rankin | Nov 20, 2025 | Diversify Income Beyond Client Work
If you think improving your open and click-through for your newsletter (or your client’s newsletter) rates is impossible … or that it would require hours of strategy or a full funnel overhaul, you might be interested in this. Every Tuesday, I spend one minute inside...
by Trudy Rankin | Nov 13, 2025 | Mindset and Confidence
It was 2 a.m. on a long flight home from Europe. Lights dimmed, everyone half-asleep … except for us. My husband had … somehow … managed to lose his glasses. And of course, he wanted me to help him find them. We searched for ages, twisting and crawling and...
by Trudy Rankin | Nov 7, 2025 | AI for Writers
We’d just arrived at our new home and were ready to unpack the van. First job: assemble some shelves in the downstairs laundry room. Easy enough. We’ve done this kind of thing dozens of times. Except it was hot. Over 40°C (104°F) and muggy. It was the kind of heat...
by Trudy Rankin | Sep 18, 2025 | Freelance Business Systems
This week’s post is all about how to keep your SOPs fresh, fast, and actually useful. You’ll get a step-by-step 90-day review ritual and AI prompts to help you streamline any system in minutes. Blog Post of the Week Your systems are only as good as your last update....
