by Trudy Rankin | Jun 26, 2025 | Client Acquisition and Marketing
If the idea of “doing LinkedIn” makes you want to crawl under a blanket and hide, you’re not alone. I used to feel the same way. So this week, we’re talking about how to make LinkedIn work for you, even if social media isn’t your thing. You don’t need to post every...
by Trudy Rankin | Jun 26, 2025 | Client Acquisition and Marketing
If you think that LinkedIn’s only for shouty marketers and humblebrags you might want to think again. This 15-minute-a-day routine is perfect for writers who’d rather hide in the pantry than post. But still want clients knocking on their (inbox) door. If you’re a...
by Trudy Rankin | Jun 25, 2025 | Find Paid Opportunities
You’re halfway done with this month’s LinkedIn challenge! Week 1: You learned to spot opportunity signals. Week 2: You crafted mini-case studies to showcase your work. Now it’s time to get proactive. Challenge 3: Dig for Hidden Jobs Many freelance jobs are never...
by Trudy Rankin | Jun 20, 2025 | Client Acquisition and Marketing
If you’ve ever felt like a cold pitch was a shot in the dark (or worse, a nuisance) you’re not alone. Many freelance writers approach LinkedIn as a place to send messages and hope for replies, but there’s a more effective way. Instead of pitching, consider positioning...
by Trudy Rankin | Jun 19, 2025 | Client Acquisition and Marketing
Most cold DMs fail. Not because the idea is bad, but because the execution is lazy, tone-deaf, or just flat irrelevant. LinkedIn gives you direct access to decision-makers. That’s rare leverage. But instead of treating it like a privilege, too many people treat...
