by Treasa Edmond | Dec 12, 2024 | Client Acquisition and Marketing
Stop Being the Shoemaker Without Shoes … As freelance writers, we spend so much time helping clients craft their stories, sharpen their messaging, and grow their brands that we often neglect the most important project of all: our own business. Sound familiar?...
by Trudy Rankin | Dec 12, 2024 | Client Acquisition and Marketing
Why Writers Need to Get Serious About Marketing Themselves We’re experts at helping clients tell their stories, craft their messages, and connect with their audiences. But when it comes to our own marketing? Let’s be honest—it often takes a backseat. The truth is,...
by Trudy Rankin | Dec 6, 2024 | Pitching and Editors
Does pitching feel like throwing spaghetti at the wall? I get it. You craft what feels like the perfect email, hit send… and crickets. Nothing but the sweet sound of silence in your inbox. Here’s the thing: Most pitches fail because they’re focused...
by Treasa Edmond | Dec 4, 2024 | Pitching and Editors
A few months ago, one of my community members, shared a pitch she was particularly proud of. It outlined her decade of experience, her impressive client list, and her extensive qualifications. It was beautifully written. And it wasn’t getting any responses. When...
