10 Tips on Marketing Yourself as a Freelance Writer Online

Marketing yourself isn’t just a useful skill to have if you want to see any kind of success as a freelance writer – it’s an absolute necessity. Below are ten tips on marketing yourself as a freelance writer online without the expense of a marketing degree. (You’re welcome.)

1. Write your own blog

Yes it’s hard work, but marketing yourself via a well-written, resourceful and consistent blog can do wonders for drawing in leads.

You can set up a free and easy to use blog on Medium or WordPress.com, or you can go the whole hog and host your own on a WordPress.org site.

2. Don’t just be present on social media – engage, share and network

Like blogging, keeping up with all your social media accounts can be time consuming but social media really is key to marketing yourself and your freelance writing skills online.

Be active, share useful content and instigate a bit of networking.

3. Be overly useful in forums and online communities

Answer relevant questions on Yahoo Answers and Quora. Find out where potential clients are interacting online and be active in those communities.

As long as you don’t become annoying and spammy, people will appreciate your engagement and advice – and this might just lead to a few new clients.

4. Learn the basics of SEO

Whether you’ve got a blog or a simple website promoting your freelance writing services, optimizing your webpages to make it easy for the search engines (and therefore potential clients) to find you is a no-brainer.

The fundamentals of SEO are not hard to understand either. (Read How to Make Your Writing Search Engine Friendly if you want to learn the basics of SEO in non-technical plain English.)

5. Perfect your pitch

The above points so far are all well and good but what about taking the bull by the horns and just pitching directly to a client for some freelance writing work? This is the ultimate in marketing yourself so you need to get it right.

Find out how to pitch for freelance writing gigs. The main things to consider when pitching for work are to research the publication and to keep your pitches relevant and brief.

6. Get guest blogging

If you have something useful, insightful and perhaps entertaining to offer readers of other blogs, then guest blogging is another good way of marketing yourself and your services. This is not an opportunity for you to blatantly self-promote however. Concentrate first and foremost on giving value and writing the best piece you can write.

Most blogs will give you a link back to your own website or blog at the end of the piece and if it’s good enough you may just get some highly targeted new business leads.

7. Use email marketing

This is particularly effective if you blog regularly, but still works even if you don’t. Setting up an email newsletter to keep people up to date with your freelance writing activities can be an effective way of marketing yourself and remaining at the forefront of people’s minds.

It’s free and ridiculously easy to set up an email newsletter. Mailchimp is the most popular email marketing platform. Sendinblue is also a good shout.

8. Pay for targeted advertising

All the ideas so far have been completely free of charge but there’s nothing wrong with spending a little to make a lot. Google Adsense campaigns and Facebook advertising can be as inexpensive as you want them to be and, if done effectively, can be highly targeted ways of marketing yourself as a freelance writer.

Try the Facebook Ads route first, as Google Ads can be trickier to master.

9. Set up a referral discount for your happy clients

Got a few happy clients under your belt already? Great – don’t let them go to waste then!

Use your happy clients to spread the word and do your marketing for you by setting up a referral discount for them when they recommend somebody that goes on to become a new client.

People love discounts and you love new clients – it really is win-win.

10. Team up with other freelancers

They say there’s power in numbers (or is that ‘safety’?). Either way, by teaming up with other freelancers you can market yourself while helping others too.

This can be as simple as swapping adverts on your website with a graphic designer, or as involved as working together to bundle each other’s services into packages to offer out to clients.

Find fellow freelancers that are game for this type of thing in forums or on social media. Hint: Linkedin groups are particularly good for this.

There, that should keep you busy with clients for a while.

Find out more ways to market yourself, plus get pitching templates and step-by-step instructions on how to earn a living as an online writer, in the How to Earn a Living as a Freelance Writer Online course. (For $20 off, use the discount code: FWOREADER)

Photo by Lost Co on Unsplash

42 thoughts on “10 Tips on Marketing Yourself as a Freelance Writer Online

  1. great post all the way, Kirsty! I’d like to say that these are great marketing tips not only for freelance writers but for any type of freelance consultants. 😀

  2. Kirsty, I really like these tips! I think we are creating a network right here! Once again, thanks! This is Gaius, experienced Freelance journalist with strong passion for quality, based in Goma, Eastern DR Congo.

  3. Really helpful tips here – I’m new to the freelance writing world so I’m yet to take on my first client.

    These will certainly come in handy with my freelance journey!

  4. All excellent tips. Freelancing can be tough, especially on popular topics when there are so many people out there prepared to write for nothing. I think sticking to these principles on a daily basis is an excellent start.

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  7. I think Step 9 has made me realise the importance of keeping the customer happy, we have now implemented this in our approach. Think it will pay off in the long run. Thank you Kirsty

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  9. Very informative piece of content. Pitching and networking with target clients on social media especially LinkedIn are great marketing strategies for freelance writers.

  10. When we started using social media in its early times, it was purely for entertainment. Yet, social media is not just about that anymore. Loren Ganze

  11. רונה רותם הינה קוסמטיקאית פרא
    רפואית ברמת גן, בעלת מכון לקוסמטיקה ורפואה
    אסתטית מתקדמת ברמת גן. הינה חברה המשווקת את תוכנת
    sniper, תוכנה לשליטה ובקרת מבנה. חנות אונליין שכבר סחפה אחריה הרבה אנשים, מביאה
    את המוצרים העדכניים, החדשניים ישירות מהספק
    במחירי רצפה. פתחנו חנות חדשה ומגניבה בנתניה,
    ואנחנו מזמינים אתכם ליהנות ממבחר עצום
    של מזון, ציוד ומוצרים נלווים לחיות מחמד של המותגים המובילים, במחירים מעולים
    וגם עם משלוח מהיר עד הבית! מסאג’ זוגי עד
    הבית הוא ללא ספק הפינוק המושלם לנפש ולגוף והוא יאפשר לכם ליהנות מחוויה אינטימית ובריאותית שלא תשכחו.
    או לעצור בשביל מסאג’ אירוטי
    בצפון בדרך לחופשה בכינרת או לאחר נסיעת עסקים
    או כנס מקצועי. אחת הבחורות הכי שוות בירושלים מזמינה אותך
    להיפגש איתה לפינוק חלומי תעשה לך מסאג’ אירוטי… בילוי ספונטני – אם בא לכם להתפנק עכשיו, עיסוי
    אירוטי בבת ים הוא הפתרון המושלם.
    עיסוי מפנק בחדרה הוא תומך ברעיונות החדשים והחשובים ביותר, כולל בחירת
    מוטות ורדיוסים. כאשר מדובר בסוג עיסוי מפנק בראש העין מסוים יש לוודא כי זה העיסוי מפנק הנחוץ לכם.
    עיסוי משולב: שחרור השרירים – טנטרה
    מפנק – פרוסטטה עדין – לינגאם – עיסוי דומיננטי.

    עיסוי אירוטי בפתח תקווה במיטבו ישאיר אתכם עם זיכרון מתוק.
    עיסוי אירוטי ממריץ את הדם ותורם לחידוש מערכת יחסים בין בני זוג ותיקים.

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